What is Technology Marketing?
Technology marketing utilizes all forms of technology to maximize the effectiveness of marketing in the digital age. It is much more than just search engine optimization. Read on to get a glimpse of what technology marketing has to offer for you company.
Search Engine Optimization
Search Engine Optimization is the act of making your website come up higher on search engine results. It is one of the most common and well known aspects of marketing services offered online. For this reason we have a whole section devoted to this subject. Click on this search engine optimization link to view this section.
Search Engine Pay-Per-Click (PPC) Placement
Paying for placement also known as PPC is a service offered by search engines to put a small text advertisement next to actual search results. These placements are often specially marked as paid advertisements and charged per click. The most well known pay for placement program is offered by Google called Google AdWords.
Email Marketing
Effective email campaigns require quality content, effective planning, comprehensive reports, and targeted markets. All of these components are essential in creating successful email marketing campaigns.
Viral Marketing
Viral marketing is the use of associations to spread a marketing message. The most common marketing techniques that initiate viral marketing are coupons, interesting content, and free offers. Most individuals have probably received a forwarded email from a friend with information regarding these great finds. In fact, this is a perfect example of the pervasiveness and effectiveness of viral marketing.
Paid Online Advertising
The most common form of online advertising is banner advertisements. These are paid placements on sites that your target market frequents and is another form of PPC advertising. Banners can be very effective when you choose the appropriate sites to advertise on. When evaluating which sites to advertise on, consider the following:
- What is their unique visitor volume?
- What are their demographics; do they provide reports?
- Do they advertise for your competitors? If so make sure your ads do not show on the same pages.
- How much do they charge? Be sure to compare rates, as some sites may be much more affordable and will get you the same results. This is because many online communities are new to banner advertisements and you can still find great deals.
Beware that many online sites can have deceptive and quite possibly inaccurate site reports. Do not be completely turned off by this, as there are plenty of third party services that offer reports, which you can use for verification or as a guide.
Online Communities
Many online forums, clubs, blogs, and fan sites are great places to spread awareness for your products and services. In addition to the afore mentioned paid banners there are other benefits to consider in these communities.
These online communities often have thousand of very targeted individuals and it is very likely that there is a community that is closely tied to your business or service. By monitoring and keeping relations with these sites and it's members you can greatly affect the image, brand, and custoemr service of your company. Often times you can set up events or sponsorships for communities that will go far in your company's efforts towards positive public relations. Be aware that today's online communities know the strength and influence of their presence. Definitly do not start promoting or try selling your product online if it isn't requested. Every community has moderators or web masters that keep an eye out for unsolicited advertisements.
Affiliate Programs
An affiliate program is a program that your company creates to get people to link to your site. This program usually offers a pay-per-click or pay-per-purchase incentive to participants of your program to get customer's to visit or buy your product or service. Affiliate programs have many benefits, but they are not commonly one of the first or optimal marketing ventures that are taken on by companies new to technology marketing.
Online Publications
A great way to promote and sell products is to get coverage of your products on online and print publications. This is one of the most effective forms of marketing and also one of the more time intensive ventures in marketing. If you have a great product and a great marketing team getting your product covered in applicable publication shouldn't be too difficult.
If you have any question regarding any of these or other marketing techniques and services don't hesitate to contact us for more information.
To see our work in action visit our newest client OneTri.com, a premier provider of triathlon gear online.
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